Deadline: October 31, 2017
The PAVE Student Design Challenge is an annual competition geared toward college-level students involved in retail planning, visual merchandising, and branding programs. The PAVE Design Challenge invites you to re-invent the experience of Chick-fil-A on a college campus. The goal is to develop concepts that expand the platforms and expressions in which Chick-fil-A serves a college campus. Explore new ways of creating an experience that is more than just a transaction of food. Expectations include:
- Pushing the envelope of what the current experience is today
- Shaping the future and capturing possibilities
- Expanding the way we engage our guests with a new portfolio of experiences
- Providing powerful thought and design that is a collaboration or combination of design fields – architecture, interior design, visual merchandising and graphic design.
Traditionally, the PAVE competition is divided into two groups; Store Design and Visual Merchandising. This year, they are integrating the disciplines into a single challenge and inviting students to consider the full spatial context and leverage their primary area of design interest and/or collaborate with other design disciplines. Entry teams of two students will be accepted as well as individual student entries. If a team of two is selected as a winner, both students will be recognized.
- First Place: $7,500
- Second Place: $5,000
- Third Place: $2,500
- Honourable Mention: $1,000
Winners will also receive a travel stipend to be honoured at the 2017 PAVE Gala on December 6, 2017 in New York City.
- The competition is open to undergraduate students only;
- Students may only enter as a team of 2 or submit an individual entry;
- The student’s name(s) and school name(s) are not to be visible anywhere on the presentation pages or cover;
- Each entry must include an entry form and disclaimer clipped to the back of the entry;
- Each entrant must complete and submit an online entry form;
- Students are advised to keep a copy of their entries, as entries will not be returned.
- Begin your registration for the competition here
- Each entry should be submitted in an 8-1/2 x 14-inch format, not to exceed 14 single sided pages (cover page is not included in the page count);
- The design may be hand-drawn, rendered, photographic, and/or computer-generated;
- Students must also submit a copy of their design booklet in a PDF format on a thumb drive;
- The submission should address the general requirements above at a scale and composition determined by the student. A written concept statement limited to two paragraphs must highlight the unique approach to the concept and the rationale for design decisions.